@Agri_Pip Profile picture

Phillippa Overson

@Agri_Pip

Head of Crop Campaign Marketing at BASF. Based in Cambridgeshire with Luna the dog. All views my own.

Joined January 2017
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Allotment cake submitted on behalf of a friend not on twitter! #britishfarmingbakeoff @BASFcropUK @KWSUKLtd

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At the going down of the sun and in the morning We will remember them

My grandfather bought Poppy seeds home from France in 1919 to remember those who are still there. I planted the offspring of those here in Tamworth a few years ago. Lest we forget.

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Phillippa Overson Reposted

"Our industry needs advocates to speak up about the excellent work that is being done on farms in terms of sustainability." Phillippa Overson, Head of Crop Campaign Marketing UK & Ireland, Agricultural Solutions #WeCreateChemistry #BASF_COP #COP26 #COP26Voices

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Want to see me and @niabjohn talking weed control in cool blue chairs? Your wish has been granted:

In our next episode of our #StrongAgainstWeedsTogether interviews, @Agri_Pip discusses the impact of pre-em herbicides on weed control and the latest @niabgroup trial with @niabjohn Watch the full interview on our #RealResultsVirtualFarm: basfrealresultsfarm.com/en_gb/zones/3d…



Phillippa Overson Reposted

What’s the weather like on your farm? 🌦️ We’re excited to launch a NEW #DigitalFarming tool, #RevYweather, that shows the flexibility in application that #RevystarXE offers in challenging weather situations. Find out more: on.basf.com/3wc4veh


Really happy to be involved in raising funds for @SmartWorksGM in honour of #IWD2021 everyone #take5 in this crazy time!

Employees @BASF in UK and Ireland are delighted to be fundraising for @SmartWorksGM on #InternationalWomensDay. Thank you to all our colleagues joining in our #Take5 challenge for the next 5 days #IWD2021 #ChooseToChallenge @womensday



Hope to see lots of you there in the morning!

Still time to join us! 🗣️Chaired by @tomallenstevens from @cpm_magazine 📣Great speakers: @GrahamRedman from @AndersonsCentre, @Steve__Dennis and @Agri_Pip 🚜Farmer panel: @FarmerRobin and @22Ajw 2⃣ BASIS points available



We made Matt stand in the cold for this video... make him feel better about it by visiting his virtual potato trial tour! You can stay warm and dry !

Don’t miss out… our virtual #potato blight tour is now live on our #RealResultsVirtualFarm. Head over today & explore drone footage, photographs and yield results from our trial site in Derby. Click here to visit: bit.ly/3k4dR5l



Phillippa Overson Reposted

Thinking of growing #WinterBeans this year? Join our next #RealResultsVirtualFarm live event & listen to Becky Howard from @pgroresearch discuss her top tips for getting the most out of the crop, from establishment through to #harvest. Set a reminder: bit.ly/3gMlkoT

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Phillippa Overson Reposted

Growing #OSR can be challenging but with current conditions looking good, choose #InVigor for vigour. You can also plant with confidence with the help of our Establishment Risk Share offer, available on all InVigor® varieties. Find out more here: basfrealresults.co.uk/osr/risk-share/


Phillippa Overson Reposted

Herbicide resistance is getting worse in black-grass. BASF data showed increased levels of ALS resistance between 2013 and 2019. #BattlingBlackGrassTogether @ADASGroup @BASFcropUK Share your top tip to win a free resistance test worth £250 ow.ly/pUy150AxPZX

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Or our pet dogs? @MM50317419

“What shall we talk about - virus or weather?”



Looking cool! Glad we were able to get them out to you in these unusual times!

Nice wee surprise from ⁦@BASFcropUK⁩ on a wet morning, thanks! 👍

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Did you get sun burnt @jon_helliwell ?

Great to be able to get back out into trials very recently 🙌 Quick update from Great Tew - yellow rust has been a big challenge all season, but really strong levels of control achievable Septoria levels now 💥 following the recent rain...Another year to test product longevity 👍



Phillippa Overson Reposted

I heard Jenni speak at a roadshow and she was excellent.... get your questions ready!


Looks tasty!

In the “New Normal” provisions are sent ahead for a virtual breakfast meeting 👍 Thanks to @BASFcropUK #BASFRealResults

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See you there Jane.... looking forward to it

Our next live event on the #RealResultsVirtualFarm is tomorrow at 9am. Join Jane Kitchen & Richard Corden from @BASFcropUK as they talk through nitrogen losses, protected urea and urease inhibitors. Visit our live events area at 9am tomorrow to join: basfrealresultsfarm.com

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Missing demo season? We've built the next best thing.....

Our #RealResultsVirtualFarm is now OPEN! From live events & Q&As with experts & industry specialists to interactive product trials, videos & quizzes, it won't disappoint. Take a look today: bit.ly/2Cw8BHL Watch the full message from Neil Kay: bit.ly/2zW8sfH



.@planetclune perhaps you could try something like this now your normal commentary gigs have been cancelled?

Just while I wait for them to have an actual rematch.



Phillippa Overson Reposted

At this unprecedented time, we at BASF wanted to share how we as a business are dealing with the situation related to COVID-19. Let's stay strong together! Find out more: on.basf.com/2wKsng7 #StrongTogether

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