Alexander Heckmann
@ADHeckmannBuilding new SAAS & learning. Co-Founder @Irisfinanceco Founding Team https://t.co/u3aVgAduTF (Acq Nov 22).
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I partnered with @drewfallon12 because after meeting hundreds of founders, I consistently saw that there was a massive gap in financial literacy/ infrastructure inside consumer businesses. We are super excited to help democratize world class infrastructure and forecasting for…
Announcement day!🗣 Excited to come out of stealth and announce Iris to the world (@irisfinanceco) a next-gen FP&A tool for CPG We raised $2M of funding led by @revolution, with Rosecliff, and angels to give CPG brands better insights & forecasts to run better brands 👇👇
pens tattoos and hair tangles!!!
BiC acquired Tangle Teezer, a haircare company doing ~$74M in sales for $209M (2.85x sales) London based Mayfair Equity Partners acquired Tangle Teezer for $96.86M in 2021 in a management buyout More details👇
The kynship bois are an awesome example of a DTC agency that can read financial statements and understand it In a business where your financials are driven so heavily by marketing, it’s important to partner with the right people @TaylorLagace and @Cody_Wittick get it!
If improving your P&L is on your 2025 bucket list, listen up. Our latest podcast guest Drew Fallon (@drewfallon12), co-founder and CEO of @IrisFinanceCo, holds nothing back on financial health in ecommerce brands: ➝ P&Ls and forecasting ➝ Proofing Kynship's forecasting…
hungry for ebitda
Huel dropped its 2024 results, and the business continues to impress. Posting record sales & profits for 2024, Huel is a textbook case for any brand scaling to 9-figures & turning the profitability spigot on🚀 And yes, this one’s a long one - let's dive in 👇
If you’re working closely with a lawyer over the holidays, do the right thing and send them a gift. Most people don’t realize that lawyers eat so much shit between thanksgiving and Christmas. Sure they get good fees, it’s also brutal work and they are mostly well intentioned
This is what were currently working on at iris by building a proprietary data pipeline, weve structured 100 consumer brands data down to the order level according to GAAP This is what enables the AI to do its magic, building models & analysis in place of finance talent
math is mathing!
LTV:CAC has become a somewhat controversial metric in DTC. Commonly used in SaaS, LTV:CAC in consumer brands is hotly debated as to whether or not this SHOULD apply So here's a dedicated thread DEBUNKING THE MYTHS and explaining EVERYTHING you need to know about LTV:CAC 👇👇
Awesome duo!
ANNOUNCEMENT: The Boring Ecom Podcast is officially here! I partnered with my brother @richiemashiko to bring you a show that highlights the *unsexy* areas of ecom that we feel are critical to success, but often less discussed online. This show will cover topics from finance…
$HIMSothy fallon jr called this multiple quarters ago in the wake of CEO controversy. Fallon Capital 📈 up tremendous!
$HIMS had a monster day yesterday popping >20% on continued momentum after reporting a 4x increase in EBITDA & +77% in sales YoY in their latest earnings Hims continues to be a masterful display of the DTC business model at scale. Let’s break down the report👇👇
Josh interned for me when he was at Georgetown. He is one of the most incredible people I’ve ever met and probably the smartest. Happy to see him getting more airtime!
It was a pleasure to join @qthomp on @OnTheMarginPod The oldest sector in crypto is undergoing a fundamental shift. Below, we explore the transition of BTC mining facilities to AI / HPC data centers, AI demand's mismatch with U.S. energy supply, the future of compute, and more.
hes committed to wearing the shoes everyday for 5 years if he can rally a buyout
Allbirds reported its third quarter earnings yesterday and while the stock got a modest bump on the report, I am absolutely not liking what I see. So much so, that I propose that we buy the whole thing at $80m. Lets dive in into the earnings👇👇
some of the talent under 30 today are so fucking smart its borderline offensive. the quality of companies being built by kids in their 20's is wildly under appreciated for most of society. Everyday I feel dumber and dumber.
he moves markets with a mere tweet like icahn announcing an apple stake
on all birds earnings call…geeez. such a mess. “Getting back to our roots” by partnering with Marriot Bonvoy and Uber Eats as part of their marketing initiatives some boomer management team trying to turn around one of the great modern brands is a disaster
a customer just came inbound to Iris for a demo, and at one point he (as a CPG brand) raised from insane VC's in silicon valley. Went through the seed money, didnt want to raise more. Sold his house (his wife must be incredible) and turned the business into a huge name most know
🔥
This is the INSANE story of Lush Cosmetics🍿 COVID subsidies, Ransomware, insider trading, Rocky Financials, SPACs, and of course - Crypto. Breaking down why Lush is the next big Private Equity deal in consumer👇👇
And never partner with people who want to be advisors without putting up cash
almost 10 years in startups and 1 thing has always held true: do not work with ppl who sell you their network ppl who claim to be “plugged” or say they will be valuable to your biz based on not what they bring to the table, but who they know are vultures 100% of the time
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