@8451group Profile picture

84.51˚

@8451group

A retail data science, insights and media company creating more personalized and valuable experiences for shoppers. #8451proud #KrogerPrecisionMarketing

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84.51˚ Reposted

Consumers' purchase histories reveal so much about their possible receptivity to advertising, helping brands to improve their audience targeting, Jill Smith from #KrogerPrecisionMarketing / @8451group says in this interview at the #BeetRetreatSanJuan beet.tv/2024/03/kroger… $KR


84.51˚ Reposted

Next week's OH | AI Forum: Cincinnati is SOLD OUT! We'll be at @1819Innovation and joined by Lt. Gov. @JonHusted as well leaders from... - @awscloud - @FifthThird - @Microsoft - @8451group - @ProcterGamble - TQL - @CincyChildrens - @uofcincy - @miamiuniversity - @KPMG

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84.51˚ Reposted

Watch the latest Legends & Leadership with @JackMyersbiz and Cara Pratt, Senior Vice President at Kroger Precision Marketing powered by @8451group Available on MediaVillage.org and at MediaVillage Podcasts on YouTube. youtube.com/watch?v=0PIQiK…

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RT: Patrick Kelly of @8451group and Rosemary (Hua) DeAragon of @SnowflakeDB join #DataCloudNow host @RyanGreen805 for a discussion about opportunities to create more personalized experiences for shoppers 👇

Creating Personalized Experiences For Shoppers twitter.com/i/broadcasts/1…



84.51˚ Reposted

.@8451group dove into SNAP shopper patterns in the June edition of its monthly Consumer Digest, and found that 34% of those surveyed are buying more private brands since the Emergency Allotment SNAP benefits were canceled. ow.ly/8anp50OUY2l #privatelabel #SNAP #grocery


84.51˚ Reposted

Thank you to @8451group for having us at your Retail Media Summit in Cincinnati! Lots of great insights, discussions, and ideas for the future.

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84.51˚ Reposted

Join industry experts from @skaicommerce, @8451group, @incrementalinc, and @firstmovr for the Learning Lab about maximizing the incrementality of your retail media investment on May 10th, 2-4 PM ET. @P2PInstitute events.p2pi.com/learninglabs_2… #EnsembleIQ #retailmedia


84.51˚ Reposted

Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization brands really need in order to optimize the channel, the communication, and the relationship. @8451group #personalization


84.51˚ Reposted

.@8451group's SVP of Kroger Precision Marketing, Cara Pratt, joins The Current Podcast to discuss why retail media is the new darling of digital advertising, offering value to shoppers hit by inflation, and how retail data plays into connected TV buys: bit.ly/3L9ifRn

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84.51˚ Reposted

Don’t miss our May 10 Learning Lab on the Incrementality of #retailmedia! Feat. firstmovr, #KrogerPrecisionMarketing at @8451group, @incrementalinc & @skaicommerce Official P2PI members can pre-register at no cost: events.p2pi.com/learninglabs_2…

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84.51˚ Reposted

Yulia Martinez is paving the way for future generations by breaking cycles. Through co-op rotations at @FISGlobal, @MarathonPetroCo, and @8451group, she is also graduating debt-free this spring! Read her story: on.uc.edu/3K8LB1Q

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84.51˚ Reposted

In ep113 I interview Ryan Showalter of @8451group Ryan noticed the struggles of other #introverts at work that he had also experienced. This led to him creating ITOPiA, a group to support introverted employees. #introvert …equietandstrongpodcast.buzzsprout.com

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84.51˚ Reposted

Todd James of @8451group speaks with Steve Kleinmann of @MoodysAnalytics about managing quality&governance of data at scale, role of fusion teams&business intimacy in driving impact, and possibilities of emerging technologies. 👉WATCH the interview here: bit.ly/3ZRQbq6


84.51˚ Reposted

A huge thank you to President Milen Mahadevan from @8451group for being such an amazing keynote speaker at TechOlympics 2023: Electrify! #electrify #techolympics #sparkyourfuture

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84.51˚ Reposted

🎉 CDO Magazine congratulates these Top Companies in Retail for 2023! ⭐ @BigLots@Groupe_Casino@WBA_Global@Burlington ⭐ AEON ⭐ @METRO_News@8451group@kingfisherworld 👉Check out our full list here: bit.ly/3wQp8Pz #CDOMagazine

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84.51˚ Reposted

We are excited to announce keynote speaker and President and Chief Operating Officer of @8451group, Milen Mahadevan. Milen will be speaking at TechOlympics, presented by @FifthThird so register now! buff.ly/3QRs2wx

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In her discussion on The Candidate Experience Podcast, 84.51˚'s DE&I Manager, Terron Wilson, encourages recruiters to reassess their mindsets to disrupt unconscious bias during the hiring process. Listen to the full episode, "Culture Add," here: bit.ly/3zvlPzd


If a consumer's online shopping behavior is a locked door, retail media networks hold the key. Learn how CPG companies & grocers can take advantage of personalized, digital touchpoints to win the shopper & shelf this holiday season in a new blog: bit.ly/3TkKiOJ

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A8: Progress in task specific AI (eg. NLP, Vision) does not always correlate to progress Artificial General Intelligence (AGI) and despite common belief - AI will not take away jobs. In fact, it will create more job opportunities. - G.T. #eweekchat crowdchat.net/s/16apd


Q5: AI with big data is a complex engineering and systems problem. Paying only to AI research, while ignoring the engineering, data and systems challenges will only lead to great POCs and not great products.- G.T. #eweekchat crowdchat.net/s/36aoj


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