Uri Baruchin
@uribaStrategist, agency director and strategy educator. Teaches the D&AD’s strategy masterclass and at SCA. Culture, marketing, random thoughts. All mine.
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Hey, hey. As an early New Year resolution, I've uninstalled most social media apps. I'm going to be here a lot less. For professional stuff, try you-know-where.
Must-read on Apple's changing brand history. Uri Baruchin @uriba shatters the illusion that Apple has always been cool, charting its messy evolution into the brand we know today. thedrum.com/opinion/2024/0…
Beyond the hype: Apple's evolution, AI's limits, and a classic marketing book. New newsletter out now. #marketing #apple #ai
I dove deep into Google's experimental NotebookLM and uncovered its uncanny brilliance... and its unsettling flaws. I even made an AI podcast about my own life (sort of). Hold on tight; things are about to get weird... linkedin.com/pulse/mind-dri… via @LinkedIn
Personal bots, archetypes, juice, dating and more! 🤓 It's been a minute! Here's some useful and just cool stuff. On the periodical catch up email. mailchi.mp/b8a7fbc02324/p…
Strategy consultant and D&AD Masterclass trainer Uri Baruchin (@uriba) says all strategies for creative thinking can be boiled down to a simple formula: think, plan, act. Here's a personal favourite for Baruchin, who has always been interested in military strategy ⬇️
.@uriba's online D&AD Masterclass, 'Think, Plan, Act: How to be Strategic', will show you what good creative strategising looks like. Book now to learn how to apply strategic thinking to any creative brief, design challenge or business problem > bit.ly/3ZxBI2t
‘Guys Are Just Easier to Get Along With,' Says Woman Who Only Hangs Out With Her Cardboard Cutout of One Direction: ow.ly/AuRV50Qg7IF
“Brands without purpose have no long-term future in Unilever.” Alan Jope, ex-Unilever
Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant. marketingweek.com/unilever-ceo-s…
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