Samantha Fitzgerald
@samantharfitzMN native, KC transplant. Love hanging out with my kids & cheering on my Mizzou Tigers and MN Vikings! Always remember, the world is your stage.
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@mbraham
@HeidisView
@lanasnodgras
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@thesteveking
@CESOcomm
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@TracyATroutman
Hey, #k12prchat how do I sign up for the zoom links!? @NSPRA
Kansas City may be in the same state, but we can’t wait for #NSPRA2023 with @NSPRA and “Flat NSPRA.” Our talented graphic designer drew our #ROAD2NSPRA!
Great info at today's session with @KellyWachel and @samantharfitz Thank you to these #MOSPRA superstars for sharing! Student voice matters. #PutnamProud #schoolpr
Yes to posting natively. Also, if you are embedding any video into e-newsletters, embed the link to the place you want people to go. We always link the Facebook video because we want to drive traffic to that platform. #K12PRChat
A6: Share everywhere! Native videos on social when possible (not links). I try to stay under 3:00 or, in dire straits, under 5:00. My fave measurement is in our annual survey when people feel more connected to the classroom/district, or when teachers send story ideas! #k12PRchat
Ensuring someone is comfortable should extend beyond the interview too. To @sjmenefee point, when someone is feeling discouraged about how they did, I often say, "if you didn't do awesome, I would have kept asking questions." I get smiles out of this most of the time! #K12PRChat
This isn't a fix-all solution, but I've truly been shocked about how night and day it is when I sit down and have a conversation on camera vs just being behind the camera! We all end up feeling more comfortable! #k12prchat
OMG, always @TomsTravels The gold is always in, "Is there anything else that you would like to add that I didn't ask you?" #K12PRChat GREAT point!
A5. Talk to the interviewee while the crew is setting up. Explain the process. I tell them they can always go back and answer a question again. And my number one question is the last one. “Is there anything else you’d like to add?” That’s where the gold nuggets are. #k12prchat
Love this tip. Just a word of caution, I say these are "potential" questions. That way they are not caught off guard if (and when) I ask additional questions. This is usually based on how the interview/conversation is going.
A5: give them questions ahead of time. Focus on them instead of focusing on the equipment. React to their responses (positively!). #K12PRChat
Okay, @CESOcomm stop reading my mind! #K12PRChat
A5 - Have a conversation with them, in-person, without a camera, before the video shoot. Build some trust with them. The first time they meet you shouldn’t be when you put a mic on them and test lighting. Being on camera can be intimidating and trust is important. #K12PRChat
A5: I often tell them to pretend I’m a parent, just inquiring about whatever the topic/question is. Also, lead in with content you know you won’t use. Example, “how is the school year going?” It gets them talking and they often forget that this is an “interview.” #k12prchat
Good point from @alishamcall You can also think about making a soundbite shorter and actually using some of what the person said in your voice over part of the script! #K12PRChat
A4: I think my biggest lesson learned with scripting has been that the writing for audio/video is often different than writing for text. Failing to differentiate may result in uncomfortable, monotone sound bites. #K12prchat
To @adellewellens point, if you have a script already, use that to your advantage when gathering broll. Make sure you're recording something to match most if not all parts of the script! #K12PRChat
A4: Always take b-roll. You can never have enough. After writing your script, read it out loud a couple of times. If you stumble in a word or sentence change it to how you would talk. The way your write and the way you talk are two different feels. #k12PRchat
A4: begin with the end in mind. Backtrack from when the video campaign needs to be posted and decide when and where broll needs to happen. Same with interviews. #k12prchat @CESOcomm stole my answer!
Great point @BrittanyPiger If you're talking about a program, are there posters or wall decor that showcase that program. If so, frame that up in the background! #K12PRChat
A3: We need somewhere quiet for the most part. I prefer somewhere with natural lighting too. & location can be super impactful as well- so I sometimes ask where can we go in your building, etc. to help with the message? #k12prchat
Yes. If doing an interview, make sure not only the location, but background makes sense also.
A3. Lighting- make sure the background isn’t brighter than the subject. Sound- get the mic as close as possible to the person speaking. Location- make it authentic, or at least make it look authentic. #k12prchat
A3: never put someone in front of a window, natural light from outside will cast a shadow. Instead of zooming in a out (no matter the device), try physically moving closer or further away. If doing an interview, frame the person in the upper third corner of the frame. #k12prchat
LOVE Adobe Rush. I would argue that it's a great place to begin when learning how to edit.
Adobe Premiere Rush is not to be missed. Ease of use, still plenty of power with a slimmed-down and flexible product. #k12prchat
Mother Nature sure sends the northern folk' into winter quickly. Stay warm!
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