@juannikin Profile picture

Juan Felipe Campos

@juannikin

🦁 Founder @ https://t.co/yruQ5OPiTr || Faculty @ UC Berkeley || EIR @ 500 Global

Joined January 2016
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Pinned

“On your journey through life, make sure your biography has at least one extraordinary chapter.” #travel #startup

juannikin's tweet image. “On your journey through life, make sure your biography has at least one extraordinary chapter.” #travel #startup

Juan Felipe Campos Reposted

Companies that Bessemer Venture Partners passed on became huge successes (and why they passed on them): #Airbnb - $40 M valuation is considered "crazy high" #Facebook - Thought Friendster to be a huge competitor they couldn't take over more in the thread 🧵👇


Juan Felipe Campos Reposted

The customer success journey starts before someone becomes your customer. Keep that in mind. #customer #SaaS


Juan Felipe Campos Reposted

How to determine if usage-based pricing is right for you? A great flowchart I came across in an OpenView report. 👇 #SaaS #pricing #usagebased

skaalywag's tweet image. How to determine if usage-based pricing is right for you? 
A great flowchart I came across in an OpenView report. 👇

#SaaS #pricing #usagebased

Juan Felipe Campos Reposted

McKinsey & Company’s Go-to-Market Strategy as a Startup Founded in 1926 in Chicago, McKinsey today spans 133 cities in 67 countries and has more than 30,000 employees. Want to see its go-to-market strategy? Retweet this and I'll send it your way.

skaalywag's tweet image. McKinsey & Company’s Go-to-Market Strategy as a Startup

Founded in 1926 in Chicago, McKinsey today spans 133 cities in 67 countries and has more than 30,000 employees.

Want to see its go-to-market strategy? 
Retweet this and I'll send it your way.

Juan Felipe Campos Reposted

There are 3 main methods for B2B SaaS businesses to get their first 10 customers: (A thread post 🧵 )


Juan Felipe Campos Reposted

💸 Pricing and Breakeven Analysis Template 💸 An optimal resource to help with pricing. Retweet this and I'll send the template your way. #breakeven #saaS

skaalywag's tweet image. 💸 Pricing and Breakeven Analysis Template 💸
An optimal resource to help with pricing. 

Retweet this and I'll send the template your way. 

#breakeven #saaS
skaalywag's tweet image. 💸 Pricing and Breakeven Analysis Template 💸
An optimal resource to help with pricing. 

Retweet this and I'll send the template your way. 

#breakeven #saaS

Juan Felipe Campos Reposted

Avoid these 8 common go-to-market mistakes startups usually make: Mistake #1: Not being specific and clear on your ideal customer profile (ICP). Mistake #2: Having the wrong positioning in the market (Segmentation) #gotomarket #saaS #startup


Juan Felipe Campos Reposted

How many of these SaaS metrics do you know? 1️⃣ ARR 2️⃣ ACL 3️⃣ CAC 4️⃣ CLV 5️⃣ NPS Answer below. ⤵️


Juan Felipe Campos Reposted

Acquisition is expensive, while retention is cost-effective. Pay more attention to strategies for keeping existing customers. Acquiring a new customer is anywhere from 5 to 25 times more expensive compared to retaining one. (HBR) #SaaS #retention #customer

skaalywag's tweet image. Acquisition is expensive, while retention is cost-effective. Pay more attention to strategies for keeping existing customers.

Acquiring a new customer is anywhere from 5 to 25 times more expensive compared to retaining one. (HBR)

#SaaS #retention #customer

Juan Felipe Campos Reposted

How did Tinder get its first 15k users? 🧐 It started by throwing house parties that required guests to download the app to get in. See the thread for another strategy they used. 👇 #tinder #strategy #customers


Juan Felipe Campos Reposted

Find attached below a simple straightforward one-page go-to-market strategy. Think of this one-pager as explaining a complex concept to a child - if you don't know how to simplify it, you don't understand it very well. Source: Dayana Mayfield

skaalywag's tweet image. Find attached below a simple straightforward one-page go-to-market strategy. 

Think of this one-pager as explaining a complex concept to a child - if you don't know how to simplify it, you don't understand it very well. 

Source: Dayana Mayfield

Juan Felipe Campos Reposted

3 main metrics for customer acquisition: 1️⃣ Customer acquisition cost (CAC) Sales costs + Marketing costs / Number of new customers Thread. 🧵👇 #CAC #metrics #saas #aquisition


Juan Felipe Campos Reposted

The rule states that when a company trebles in size everything breaks. Rethink how you operate before your company hits 3, 10, 30, 100, 300, and 1,000 employees. The skills needed to run a company with 10 employees are different than those required for 1,000 employees.


Juan Felipe Campos Reposted

You have a 5%-20% chance of selling to a new customer in B2B SaaS. That number goes up 60%-70% with a returning customer #SaaS #customer #acquisition #retention


Juan Felipe Campos Reposted

The graph below makes a point that different stages of the company require different qualities in a leader. 👇

skaalywag's tweet image. The graph below makes a point that different stages of the company require different qualities in a leader. 👇

Juan Felipe Campos Reposted

🌟 The Best 30 SaaS Pitch Decks 🌟 Including: 🔹 Dropbox 🔹 Canva 🔹 Buffer 🔹 Mixpanel ... and more Retweet this and I'll send the link your way. #SaaS #pitchdecks #decks

skaalywag's tweet image. 🌟 The Best 30 SaaS Pitch Decks 🌟

Including: 
🔹 Dropbox
🔹 Canva 
🔹 Buffer
🔹 Mixpanel 
... and more 

Retweet this and I'll send the link your way. 

#SaaS #pitchdecks #decks

Juan Felipe Campos Reposted

Capchase analyzed 400 private SaaS companies generating between $1 million and $15 million in ARR. Findings showed that the “best-in-class” SaaS startups are still growing and that unit economics are reliable predictors of future success.


Juan Felipe Campos Reposted

The founders believed so strongly in the idea that they sold politically themed cereal boxes during the presidential campaign. The cereals were called Obama O’s and Captain McCains, and were sold at $40 a box to raise money.


Juan Felipe Campos Reposted

Different age groups = different content preferences. The older generation prefer email, news articles, and research papers. Younger generations want videos and photos, etc. #content #marketing #SaaS

skaalywag's tweet image. Different age groups = different content preferences.

The older generation prefer email, news articles, and research papers.
Younger generations want videos and photos, etc.

#content #marketing #SaaS

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