Juan Felipe Campos
@juannikin🦁 Founder @ https://t.co/yruQ5OPiTr || Faculty @ UC Berkeley || EIR @ 500 Global
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“On your journey through life, make sure your biography has at least one extraordinary chapter.” #travel #startup
TikTok now competes with Twitter/X fastcompany.com/90927676/tikto…
Companies that Bessemer Venture Partners passed on became huge successes (and why they passed on them): #Airbnb - $40 M valuation is considered "crazy high" #Facebook - Thought Friendster to be a huge competitor they couldn't take over more in the thread 🧵👇
The customer success journey starts before someone becomes your customer. Keep that in mind. #customer #SaaS
How to determine if usage-based pricing is right for you? A great flowchart I came across in an OpenView report. 👇 #SaaS #pricing #usagebased
McKinsey & Company’s Go-to-Market Strategy as a Startup Founded in 1926 in Chicago, McKinsey today spans 133 cities in 67 countries and has more than 30,000 employees. Want to see its go-to-market strategy? Retweet this and I'll send it your way.
There are 3 main methods for B2B SaaS businesses to get their first 10 customers: (A thread post 🧵 )
💸 Pricing and Breakeven Analysis Template 💸 An optimal resource to help with pricing. Retweet this and I'll send the template your way. #breakeven #saaS
Avoid these 8 common go-to-market mistakes startups usually make: Mistake #1: Not being specific and clear on your ideal customer profile (ICP). Mistake #2: Having the wrong positioning in the market (Segmentation) #gotomarket #saaS #startup
How many of these SaaS metrics do you know? 1️⃣ ARR 2️⃣ ACL 3️⃣ CAC 4️⃣ CLV 5️⃣ NPS Answer below. ⤵️
Acquisition is expensive, while retention is cost-effective. Pay more attention to strategies for keeping existing customers. Acquiring a new customer is anywhere from 5 to 25 times more expensive compared to retaining one. (HBR) #SaaS #retention #customer
How did Tinder get its first 15k users? 🧐 It started by throwing house parties that required guests to download the app to get in. See the thread for another strategy they used. 👇 #tinder #strategy #customers
Find attached below a simple straightforward one-page go-to-market strategy. Think of this one-pager as explaining a complex concept to a child - if you don't know how to simplify it, you don't understand it very well. Source: Dayana Mayfield
3 main metrics for customer acquisition: 1️⃣ Customer acquisition cost (CAC) Sales costs + Marketing costs / Number of new customers Thread. 🧵👇 #CAC #metrics #saas #aquisition
The rule states that when a company trebles in size everything breaks. Rethink how you operate before your company hits 3, 10, 30, 100, 300, and 1,000 employees. The skills needed to run a company with 10 employees are different than those required for 1,000 employees.
You have a 5%-20% chance of selling to a new customer in B2B SaaS. That number goes up 60%-70% with a returning customer #SaaS #customer #acquisition #retention
The graph below makes a point that different stages of the company require different qualities in a leader. 👇
🌟 The Best 30 SaaS Pitch Decks 🌟 Including: 🔹 Dropbox 🔹 Canva 🔹 Buffer 🔹 Mixpanel ... and more Retweet this and I'll send the link your way. #SaaS #pitchdecks #decks
Capchase analyzed 400 private SaaS companies generating between $1 million and $15 million in ARR. Findings showed that the “best-in-class” SaaS startups are still growing and that unit economics are reliable predictors of future success.
The founders believed so strongly in the idea that they sold politically themed cereal boxes during the presidential campaign. The cereals were called Obama O’s and Captain McCains, and were sold at $40 a box to raise money.
Different age groups = different content preferences. The older generation prefer email, news articles, and research papers. Younger generations want videos and photos, etc. #content #marketing #SaaS
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