JT Grauke
@jtgraukeBrand Identity design for tech-driven companies. Building https://t.co/kmIAw7I56Y, and sharing what I learn.
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One of the most powerful roles of brand is in talent attraction. It's not just about getting customers. When you tell a compelling brand story—one that paints a vision of a better future—people want to be part of that. They want to join you in building it. They see your work as…
We know the story of Moses… The highlights are larger than life. 10 plagues, parting the Red Sea, leading millions to a new future. But what precedes all the action? Moses fleeing the only home he knew. Moses murdering one of his fellow Egyptians. Moses as a young boy in…
These are the habits I’m leaning on. Never a perfect execution, but trying to make a little progress every day. 1. God’s Word: this one is beyond comprehension. But feeding on THE story is an unlock to understanding my own story. Despite man’s failures and faithlessness, God is…
And lastly, read more about Predicate and our fundraise at Fortune fortune.com/crypto/2024/10….
Introducing Predicate. For the first time, transaction prerequisites can be defined and owned by developers and communities without compromising on decentralization. We are thrilled to announce a total fundraise of $7M to bring this vision to life. ⬇️
The key to finding your future clients lies in how well you treat your existing clients. Go above and beyond for the people in front of you, so you can learn how to better serve the ones beyond them.
Create the ✨ flywheel of upward momentum ✨ 1. Get clients, any clients 2. Go above and beyond for them 3. In that goodwill, develop a relationship 4. Have honest convos about what worked and didn't 5. Develop walkthrough case-studies of your best projects 6. Use that as your…
Brand dissonance happens when companies are so focused on delivering value, but they leave their brand identity in the dust. This is ultimately is what I'm looking for when partnering with the best clients 🤌
One of the most important skills designers can develop? Listening, internalizing, and communicating back the aspirational futures of your clients. Seek first to understand! When everything else points back to this, your likelihood of building trust, camaraderie, and a rich…
Growing up, my pastor told me, "Spread yourself thin like manure (😂). Then see what grows." It's stuck with me, and I've come back to that mindset time and time again. As a teenager, I tried a ton of things. What finally stuck at the time was tweaking and tinkering with CSS…
Brands are built no matter what. It's not whether you'll have a brand, but what brand you have. Might as well be intentional. Massive opportunity for designers to deepen their ability to listen and draw future vision out of founders' heads!
One of my all-time favorite exercises—creating new vibes by mixing inspiration from multiple sources/designers. I try and see them as the raw ingredients, then mix, match, experiment, learn, and surprise myself.
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