Joe Chetcuti 🏴
@joechetcutiFollow for games, brands and ads plus occasional bitter outbursts about life. Creative Director (Brand) at Creative Assembly via Gremlin, Atari, Xbox and adland
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The news you have all patiently waited for, from our Survival Team... #AlienIsolation10
Get ready to conquer ancient lands, build mighty empires, and become ruler! 👑⚔️ The countdown is on. Only 3 days to go!
Ok, first play of #Starfield - mildy disappointed that in the 20 billionth century it whenever it’s set galactic miners continue to individually use hand-held lasers to break up rock with still no apparent effect at all. C’mon future galactic mining industry- you can do better!
3D monster maze- blew my mind. Still gives me goose bumps. No Doom without it, no FPS, no Fortnite etc- it was the original original.
40 years ago, the increasing importance of the UK's Top 10 video game charts was evident as CVG moved them from the news section to their own dedicated page. Some interesting and varied games here, with Psion, Imagine, Bug-Byte, Audiogenic, and Quicksilva being the big players.
This is great..@jacobmph 👊👏
#SumoDigitalAcademy welcomes the FIRST Game Programmer Apprentices to graduate in the UK 👏 Congrats to Eva Kioseoglou and Ruth Dickens who have now secured full-time junior programmer roles with us✨ Read more about our #SumoDigitalAcademy stars 👇 📰 bit.ly/3Orppkr
A dragon, a trickster and a witch walk into a bar... 🟢🔵🟣 We're excited to announce that Shadows of Change arrives in Total War: WARHAMMER III alongside Update 4.0 on August 31st! 📰 Read more: totalwar.com/blog/tww3_soc_… 🛍️ Pre-order now: store.warhammer.totalwar.com
Great book- but I’m biased. So proud to have worked for Gremlin back in the day..taught me everything I needed to know about heavy drinking at trade shows..
A Gremlin in the Works Formerly a two-book set, A Gremlin in the Works – the story of Gremlin Graphics – is now offered as a single 560-page volume, packed with imagery, interviews and reminiscences from the glory days of this legendary UK games publisher. Save £5.00 -…
Thanks @James_Batchelor for the opportunity to write this. A subject close to my heart. Cheers James👍
"It's often a costly mistake to fixate on getting to the 'right' idea quickly. Take your time, have lots of ideas and ditch more ideas than you save" gamesindustry.biz/the-five-ps-of…
Great piece of work that embodies the brand's signature action of achieving the impossible. lnkd.in/e3A9-irg
Simple idea, simply executed but still with stand out and a smile in the mind. lnkd.in/ejvKqkvM
A genuine public servant. Tory party could learn A LOT from his legacy. lnkd.in/e2P3kwRx
The core of good creative process is right here… lnkd.in/ef4epcQW
Hi y'all. Copywriter suggestions please. Those comfortable and proven with punchy, attention grabbing copy. More than headlines, less than y'know, whole novels. Would love to see some books. Cheers #copy #nottoolongnottooshort Andrew Boulton??
Adverts for ‘cook anything, anywhere metal pans’. Surely that is EVERY metal pan anyway 🤷♂️
Can anyone teach me Japanese, like real quick? lnkd.in/evFqnyQa
This is true. But many brands simply don’t care about better. They just want to feed the algorithms with shite AI copy and concepts so they can tick a box and go home early. So good creatives not only have to (as always) prove their worth but find or help…lnkd.in/eYmcdDbu
Great film work by the CA content team 👏 Oscar worthy hosting skills by the Community team 🫶 for an epic game from the Sofia dev team 🙌 Creative Assembly #team lnkd.in/eSMxTNR9
Friday thought chums...Briefing: the art of specifying exactly what you want to help you find what you actually need. Andrew Boulton Matt Neary @GeoffG2
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