@jamescycle Profile picture

James Scott

@jamescycle

Behavioural Scientist & Creative Thinker, Director of Behaviour Change @weareCyclinguk

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Check out my latest article: Behaviour Change Lessons from Harry Styles and James Corden: The Power of Social Norms and Social Practice Theory in Promoting Cycling linkedin.com/pulse/behaviou… via @LinkedIn #BehaviorChange #CyclingNorms #SocialInfluence #SustainableTransport


James Scott Reposted

We welcome new @transportgovuk (DfT) appointments 🚲 Our director of external affairs, @SarahMcMonagle, Comments on new UK government ministerial appointments. @LouHaigh @simonlightwood @LilianGreenwood @MikeKaneMP #ActiveTravel #DfT #Cycling

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🚴‍♂️ At @WeAreCyclingUK, we've launched our 5-year strategy! One goal: improve perceptions of cycling. I'm researching attitudes & media influences. Any #Research, #Articles, #Podcasts, or #People you recommend? Collaboration ideas welcome! #CyclingCommunity #CyclingResearch


Improving public perceptions and expanding diversity. Heading off for a ride (whilst the suns out!) but before I go check out our new strategy cyclinguk.org/press-release/…


Sheffield NHS staff ‘keen’ to swap from cars to ebikes permanently after successful trial bit.ly/3VEEa8n Nurse Dawn Varney now enjoys the seamless integration of cycling into her routine, and Emma Fields appreciates the ease on Sheffield’s hills. #Sustainability


James Scott Reposted

Why are bikes and walking good for urban prosperity and shops' cashflows? Here's why... #MoveFree createstreets.com/projects/move-…


Very helpful thread from @pete_dyson on transport and the manifestos!

They've arrived! What do all the UK election manifestos have to say on *transport*? I've scoured every document so you don't have to... 🧵1/5 PDF summary available here: 1drv.ms/b/s!AqjIakkhfv…



Discover how we're changing public perceptions over the next five years with five ambitious objectives. Learn more: cyclinguk.org/strategy Cycling UK five-year strategy (2024-29) youtu.be/pF76-rT3c40?si… via @YouTube


James Scott Reposted

Lovely evening at the launch event for Cycling UK's new strategy. I don't want to give anybody ideas, but it was such a who's-who of UK cycling that if the ceiling had collapsed it would have set back the cause of active travel by 20 years #choosegoodceilings


James Scott Reposted

Listening to women's stories at @WeAreCyclingUK 5 yr strategy launch. "I started cycling at 37 yrs old when I was diagnosed with cancer - it was on my bucket list - now I teach other women to cycle"

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Happier, healthier and greener lives through cycling our new vision and strategy for @WeAreCyclingUK

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James Scott Reposted

We're in full swing discussing the future!!


It’s going to be epic!

There might not be many politicians in Westminster today but team @WeAreCyclingUK is out in force! Check out these behind the scenes images as we prep for our very exciting strategy launch event 👀! Kicking off in under one hour...

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This 👇

Our mission: keep cycling at the forefront of political priorities. We're pushing for: 🛣️ Superior infrastructure 🦺 Enhanced safety 🚲 Pro-cycling policies Support us by donating to keep cycling central in politics. Read our 'Freedom to Move' manifesto: ow.ly/B0LV50SfmNX

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🚳 Let’s Not Skip the Investment in Active Travel with the next Government! Our @WeAreCyclingUK manifesto is advocating for long-term investment in walking and wheeling. We call for at least 10% of the total transport budget to be dedicated to active travel within 5 years.

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James Scott Reposted

We're calling for cycling and walking to be prioritised in the next government’s plan 🚴‍♂️🌿 Read our 'Freedom to Move' manifesto Check it out: ow.ly/kEOu50Sb024

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James Scott Reposted

And to you @LouHaigh! I think I recognise that pic from our recent e-bike ride in Sheffield 👀 @WeAreCyclingUK is calling on the next govt to invest 10% of @transportgovuk budget on walking & cycling by the end of the next Parliament so that everyone who wants to cycle can!

It’s World Bicycle Day! 🚵‍♀️ Cycling is great for your health – and it's a clean, cheap way to get around. Labour will support local authorities to provide the safe, accessible cycling infrastructure that is right for their areas – so that everyone who wants to cycle can.

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James Scott Reposted

Great news that @Sport_England is targeting funding to areas with most barriers to being active and greatest health inequalities. Cycling UK supports communities that need it most thru grassroots clubs & programmes: cycling can be an easy & accessible way to live healthily.

We're delighted to announce major investment into local communities to drive equal access to sport and physical activity 📢 This targeted place-based approach will help to increase activity levels, decrease inactivity and address the inequalities that prevent people from being…



James Scott Reposted

"We are not a nation of motorists, we are a nation of families." A message to the prime minister.


🚴 Exciting News! The Big Bike Revival extends its ride with funding from Active Travel England until March 2025! 🚴 🙌 In 2022, we empowered 80,000+ people of all ages with cycling basics and confidence. Grateful to @ActiveTravelEng for their support! #SustainableTransport


Even the car industry understands this is not the right path. Net zero: Pushing back car ban a bad idea, Ford tells Sunak - BBC News #NetZeroReversal #ClimatePledgeBroken #UKEmissions #ClimatePolicy #EnvironmentalBacktrack bbc.co.uk/news/live/uk-6…


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