Ivaylo Borisov, Ph.D.
@iborisovMarketing consultant, founder and managing director of Ardency Consulting, B2B marketing and PR communications consultancy.
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B2B companies need to make strategic decisions about their industry markets and ensure sound industry-focused marketing outreach. Read how to build industry-focused marketing communications for competitive advantage.#ardencyconsulting #marketingconsultant ardencyconsulting.com/2021/05/01/b2b…
He are three questions marketers can ask to start to establish more intimacy with their own customers. The story of a research campaign for McDonald's. #ardencyconsulting #marketingconsultant hbr.org/2023/12/you-ne…
The key to successful brand building is a clear and specific promise to the customer that can be demonstrably fulfilled. Advertising with such a promise almost always results in better performance. #ardencyconsulting #marketingconsultant hbr.org/2024/01/the-ri…
Hyundai to be First Automaker to Sell New Cars on Amazon wsj.com/articles/hyund…
CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth compared with their peers. #ardencyconsulting #marketingconsultant mckinsey.com/capabilities/g…
A Rallying Cry or a Rant? ‘Pity City’ CEO Comments Show Perils of Video Meetings wsj.com/articles/a-ral…
Latest B2B marketing trends - omnichannel, personalization, hybrid sales, and e-commerce. #ardencyconsulting #marketingconsultant #b2bmarketing mckinsey.com/capabilities/g…
An interest approach to personal branding. hbr.org/2023/05/a-new-…
I am happy to announce that I will have the opportunity to present my research on marketing capabilities in the next edition of the International Marketing Trends Conference. #marketingcapabilities #marketingconsultant #marketingstrategy marketing-trends-congress.com/en/node/38
Latest McKinsey & Company research reveals that brands are the ones responsible for the consumer trust in digital. Read more in the research about the factors, influencing consumer trust. #marketingconsultant #ardencyconsulting mckinsey.com/capabilities/q…
The European consumer is not going all-in in digital after all. Rather, it will be a complicated multichannel picture, dependent on industry and geography. Read more in this revealing McKinsey & Company research. #ardencyconsulting #marketingconsultant mckinsey.com/business-funct…
Retail media networks are getting critically important for retailers' revenue generation. Here is a nice overview of #RMN from McKinsey & Company. #ardencyconsulting #marketingconsultant mckinsey.com/business-funct…
New McKinsey & Company research highlights how brand visibility drives industrial companies’ performance. Here’s what they can do about it. #ardencyconsulting #brandmanagement #marketingconsultant mckinsey.com/industries/adv…
Does Your Mayo Need a Mission Statement? wsj.com/articles/unile…
The latest on #branding from Sandeep Dayal: how to engage through empathy, connectedness, good storytelling and cognitive science. #ardencyconsulting #marketingconsultant #brandmanagement mckinsey.com/featured-insig…
Here is how according to McKinsey & Company winning B2B organizations are shifting to a more hybrid sales force by implementing four actions that support success. #ardencyconsulting #b2bmarketing #marketingconsultant mckinsey.com/business-funct…
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