Dani Mckean
@danimckeanMarketing director with a passion for digital media, education & being able to creatively share the high impact my clients have in the lives of our students.
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Good grief, it's 2019 and higher ed still doesn't get that bad websites are a serious issue.
Good morning, #highered. Prospective students are unhappy with your website, and they're sharing their biggest frustrations on Reddit right now. A few highlights: - Finding majors is too difficult - They hate PDFs - Your site has too many 404 errors reddit.com/r/ApplyingToCo…
Four ways to adjust your SEO strategy for four-pack paid search ads. bit.ly/1YpcYGm
2.4%: The unemployment rate for 25-to-34-year-olds who graduated from a four-year college. It's worth it #WeberState
See how much people in Tech are getting paid. Thousands of real salaries & equity of tech employees on @Comparably cards.twitter.com/cards/4933s/1r…
4 things you should do to make inbound marketing work for your business: ow.ly/ztvt300qAim
State of video advertising report: what are the most tolerable ad formats? bit.ly/1OSHwOx
Why companies create content – part three: to answer customer questions. bit.ly/1OSwBo1
US adults are spending way more time with mobile. That's significant for their customer experience. #eMwebinar
How to Create #SocialMedia Contests That Convert bit.ly/1TAP8Ur by @chrisriegger
If you're not tracking social in Google Analytics you should be: ow.ly/4ncQIx 6 easy steps to get started
HAVE YOU SEEN ME? The weekend windstorm stole many of our banners, and we wonder how far they may have gone.
NEW: 5 New #FacebookLive Video Features for Marketers bit.ly/1VrYPIC by @Kikolani
Target says customers may use whichever bathroom they choose on.mash.to/1pgVwW6
Hey brands, please stop saying these words on social media... it's just not cool anymore: ow.ly/10FE5S
8 Instagram marketing mistakes you should avoid ow.ly/10yaiK via @jeffbullas #ChoiceContent https://t.co/FnCwsdA9VM
Professor uses Snapchat for teaching & learning in introductory psychology class: npr.org/sections/ed/20… https://t.co/cI6qvEy2Cs
8:30 TONIGHT! Don't forget. Turn out the lights for Earth Hour. More important than ever! buff.ly/1RVEF2s https://t.co/7NWHe9srXf
Building a new site? Here's why you should align SEO and UX: bit.ly/1QwSCbo https://t.co/D2mRy1WYnd
Paid search and PPC: a super accessible beginner’s guide. bit.ly/1N8iEf8 https://t.co/nq42up4Wl8
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