Colton Swabb
@coltonswabbFormer-Mindvalley, Stealing Fire, Heroic PBC. Researching creativity for a book. I help effective people be more creative, driven, and fulfilled.
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From 2014-2019 I was part of the teams that: - Launched a first-time author to a #1 NYT bestseller. - Helped two other authors spark a movement and got featured in the NYT myself for it on accident. - Ran the world’s longest ongoing study on meditation and altered states. 👇
Creativity is like a flame. You don't want to let it die out. But you don't want to burn out yourself. Let it smolder somewhere between fear and curiosity and protect it from those who would extinguish it.
You don’t lose creativity—you lose the connection to what you really want. The rest is just noise.
The creative fire is both a source of destruction and renewal. You need both to grow.
The real reason you’re not creating isn’t lack of time or talent—it’s the fear of becoming someone different in the process.
The creative process isn’t just about making—it’s about destroying the old, so something new can emerge.
You’re not stuck—you’re just afraid to confront the parts of yourself that want something different.
Creativity doesn’t come from inspiration—it comes from knowing yourself well enough to recognize what you want. Then, inspiration happens.
The hardest question you’ll ever face is, “What do you want?” Answer it, and your life unfolds from there. So be sure you choose the right answer.
The creative process is cyclical—each phase brings you closer to the apex of who you can be.
What you want to create will challenge you in ways you’re not prepared for—and that’s exactly why you should start.
You’ll never ignite your creativity by staying in the same old patterns.
The path to creating what you want is as much about destruction and removing the obstacles that stand in the way, and the things that drain your energy, as it is about inspiration.
The creative spiral isn’t just about new ideas—it’s about repeating cycles of growth.
The creative spiral is always moving—you’re either ascending up into more authentic expressions of yourself. Or descending, into passive, autopilot, absent days.
The person youre capable of being is hidden in the things you’re afraid to create.
If you aren’t creating, you’re avoiding discomfort. And getting more of it in turn.
When you're stuck, it’s not a lack of creativity—it’s a lack of self-awareness.
Instead of creating what they want, many people seek to freedom and removing all limits. Like the filmmaker Orson Welles once said, "The absence of limitations is the enemy of art.” To remove all limits is to remove the conditions for your flourishing.
If you don’t know what you want, your creativity is being extinguished by indecision.
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