Bree Kelley
@breely216Social Media @ Nestlé USA | Tweets are my own
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good morning twitter fam, are we ready to make some hard-working :06s with branding in the first 3 seconds today?
Finances, Ego/Affiliation, and Capabilities...it’s the three-part framework @OrchidBertelsen used (with thanks to @KatColeATL) when deciding to join us at @commonthreadco It also explains why “balance” may not be a healthy goal in and of itself: bit.ly/3AG0l09
Some of the greatest work you’ll ever do in PR or social aren’t the stories you told…but the stories you stopped.
A social media manager and a social media creative are two different jobs. Many SMMs have cross-functional skills because we have to. But you're not going to get top tier creative designs out of most SMMs.
I don’t know who needs to hear this but take your PTO. Pop some three day weekends on the calendar and unplug regularly.
McDonald’s never responds to, much less acknowledges Burger King’s attack or comparison ads. They don’t have to or need to. When a category leader attacks/slights a smaller and scrappier competitor... you have to wonder why. You give leverage and credibility to the disruptor.
If brands don’t stop requesting for social teams to dive into TikTok creation without putting resources behind it lol. Y’all wild for that. It’s 2021, beloved, not 2004. Social strategy/production really needs to be invested in and respected.
Many marketers told brands to shut up this week & stay out of the conversation. Many marketers told brands to speak out this week & get in the conversation, like Ben & Jerry’s did. The personification of brands on social is getting trickier.
Check on your social media manager tomorrow morning
Thank you @jaydeipowell for all of your tweets and thoughts. Let’s pause. adweek.com/media/to-post-…
🛑 STOP 🛑 you've reached the doomscrolling checkpoint. this is your reminder to take a break from doomscrolling
The best marketers aren’t the ones who know the most about some tool or tactic. They know the most about people. - @KateBour
Don’t choose a job, choose a boss. Bosses that support your growth and future are invaluable. - @AmandaMGoetz
so, who’s gonna go tell the boomers (agency execs) about this? bc i’ve been screaming about this shift from the rooftops of madison ave for like... more than enough time. HIRE & BUILD SOCIAL TEAMS AND THEN PAY THEM THE SAME AS THE DRIFTERS STILL WRITING TV SPOTS.
“The best minds of my generation are thinking about how to make people click ads. That sucks.”—Jeffrey Hammerbacher
My dad sent me this view from my childhood room in Portland. It hit me that we have been wasting our collective intelligence in tech optimizing for profits and ad clicks.
Be skeptical of people who take something seemingly straightforward and make it sound needlessly complex
Can y’all do me a huge favor? My non profit (@RAKENow) and I rolled out a campaign Sept 1, looking for 100 of the most kind people on the planet... We are looking for submissions between now and the end of the month. Please retweet rakenow.org/100
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Who to follow
-
Jack Kosakowski
@JackKosakowski -
Kevin Thomas Tully
@kevinttully -
Jason LeDuc
@jasonrleduc -
Joel Renner
@JoelRRenner -
Ross Brand | #100Predictions Book
@iRossBrand -
Tracy Roesch Williams
@TRoeschWilliams -
David Pepper
@davepepper01 -
Sanjay D Shukl
@sandeshu -
Cheval John
@chevd80 -
Navneet Sau
@navneetfbads -
Jennifer Radke, SMS
@RadkeJen -
Patrick Jervis, Jr. - Arizona Digital Marketer
@pjervis -
Carlos Gil
@carlosgil83 -
Cody Stevenson
@FatRevCody -
Bart Casabona
@BartCasabona
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