@PPCKenChang Profile picture

Ken Chang

@PPCKenChang

Sci-Fi Nerd. Campaign Strategist. Working with E-commerce & SaaS brands. Text me: +1 (612) 310-8413 for campaign tips & ideas.

Joined February 2021
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🚀 Excited to unveil #CampaignCommander! 🌐 A game-changer in #DigitalMarketing, integrating seamlessly with #PPC, #Python & #JavaScript. 🔍 ✨ Streamline marketing, Check it out 👉 chat.openai.com/g/g-C3QpruSm5-… #MarketingAutomation


Ken Chang Reposted

Google's @johnmu says high quality content might still be of low value to the web (after an interesting question was asked of him on Twitter) seroundtable.com/google-high-qu…

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Ken Chang Reposted

My new #ppc book goes on sale today and we've discounted the Kindle edition to $1.99 for launch week. So what is the biggest mindshift in PPC history? Get your copy today and find out: amazon.com/Unlevel-Playin… @Optmyzr

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Ken Chang Reposted

Excited to announce that my new book, Unlevel the Playing Field, will be launching on January 25th. This follow-up to my first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can…lnkd.in/guP7t8GW


Ken Chang Reposted

Today is a prime example why businesses and advertisers need to diversify their efforts across platforms and mediums.


Ken Chang Reposted

first monday of Q4. what could possibly go wrong?

We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.



Wondering if all passwords and payments need to be updated because #facebookdown might be a data breach - really hope that everything is okay with the data


Ken Chang Reposted

Julie is making a really good point here. If it comes down to investment, buy a CRM and start building your own inclusion audiences, rather than trying to exclude the entire ocean of internet. #ppcchat

A7: For GDN specifically - the 10,000 placement limit for exclusions. You can hit that REALLY FAST and then you're without the option to exclude your ads from showing on sites/apps. Unacceptable. Hence my advertising less on GDN. #ppcchat



a7: lack of transparency from Google, and the demise of cookies without a great replacement solution in place #ppcchat


a6: yes! Better support from other vendor partners and also advertising on different platforms for a true Omni channel experience #ppcchat


a5: most definitely increased #ppcchat


A4: would like it more if it didn’t require us to constantly check website sources or remove garbage apps #ppcchat


#a3 but I don’t want to spend more… #ppcchat


A2: hoping for the best and expecting the worst as usual with these announcements #ppcchat


A1: regular YouTube display campaigns so that I have control over the bidding strategy #ppcchat


Ken Chang Reposted

Google confirmed that changing your WordPress theme can impact your SEO and search rankings seroundtable.com/google-wordpre… (prescheduled)

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Ken Chang Reposted

hey #ppcchat fam, Google made an unannounced change - if you can no longer see your audiences, it's because you need to unhide a nearly invisible 'show table' toggle under the chart no-one asked for. Best of luck and godspeed.


A7: Clients are now looking into the quality of the conversions, which is something that we have been stressing all the time. Now we are all on the same page :) #ppcchat


Ken Chang Reposted

Our hearts are broken. aimclear.com/erik-d-staffor…

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