Mia Fileman
@MiaFilemanStraight-talking, fluff-free marketing strategist and educator. Founder Campaign Del Mar, military spouse, and musical theatre lover 💃.
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Campaigns come in all shapes and sizes, and there are many different types of campaigns. For example: Brand awareness Lead generation Email marketing Influencer marketing User generated content Integrated campaign PR campaign Referral marketing
A marketing campaign is a considered, cohesive, focused effort.
This Barbie is impressed: Personalised selfies make movie marketing campaign a hit via @SmartCompany smartcompany.com.au/marketing/this… @MiaFileman #marketing #Barbie #BarbieTheMovie
Lazy or disjointed marketing efforts don't cut it anymore. That's where campaigns come in. But as @MiaFileman writes, most brands go wrong when they try to cram multiple objectives into a single campaign — focus on one goal instead. smartcompany.com.au/plus/build-bus…
Thanks Puggy for spending 465 minutes with me in 2022. I couldn’t stop listening to Out in the Open. #SpotifyWrapped open.spotify.com/artist/1BNQnTV…
Watching pimples get popped on TikTok is now a part of my life and I’m not sure how we got here.
I became unemployable when I made daily yoga a non-negotiable. Oh well 💁♀️ #entrepreneur #startupfounder #onlinebusiness
At the going down of the sun and in the morning, we will remember them. Lest we forget. Photo from Anzac Day 2017 where my husband, an Army helicopter pilot, was given the honour of participating in the ARH Tiger fly over of Darwin. #AnzacDay #militaryspouse
99% of your marketing challenges will be solved by talking to customers, or prospective ones. A reminder to pick up the damn phone ☎️ #marketing101
Humblebrag: campaign artwork for the Aboriginal Medical Service of the Northern Territory. Oops, this isn't LinkedIn 😉. #linkedin #Campaign
I wish success were as simple as turning knowledge into a wildly successful online course. Knowing is different from teaching. #OnlineMarketing #onlinecourses
The gurus we deserve; lifting the curtain on the underhanded tactics used by online marketing "gurus": mumbrella.com.au/lets-get-real-… #OnlineMarketing #marketingdigital
My approach as a marketing educator; I'm not going to tell you what you want to hear, I'm going to tell you what you need to hear. #MarketingSuccess #Educator
My philosophy as a marketing educator: teach a woman to fish, and she'll eat for a lifetime.
#ItBegins What advice would you give to someone looking to find their village on Twitter? #AskingForAFriend
Marketing is not sales. Can we please stop hiring marketers in place of salespeople? These are two complementary functions.
Fake it until you make it? But how far is too far? The further I wade into entrepreneurship, the more I discover just how many entrepreneurs lie. hbr.org/2021/07/entrep… #startups #Entrepreneurship #Entrepreneurs
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Jo @ BLBookReviews
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Maurice
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