@MiaFileman Profile picture

Mia Fileman

@MiaFileman

Straight-talking, fluff-free marketing strategist and educator. Founder Campaign Del Mar, military spouse, and musical theatre lover 💃.

Joined May 2019
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Campaigns come in all shapes and sizes, and there are many different types of campaigns. For example: Brand awareness Lead generation Email marketing Influencer marketing User generated content Integrated campaign PR campaign Referral marketing


A marketing campaign is a considered, cohesive, focused effort.


Mia Fileman Reposted

Lazy or disjointed marketing efforts don't cut it anymore. That's where campaigns come in. But as @MiaFileman writes, most brands go wrong when they try to cram multiple objectives into a single campaign — focus on one goal instead. smartcompany.com.au/plus/build-bus…


Thanks Puggy for spending 465 minutes with me in 2022. I couldn’t stop listening to Out in the Open. #SpotifyWrapped open.spotify.com/artist/1BNQnTV…


Watching pimples get popped on TikTok is now a part of my life and I’m not sure how we got here.


I became unemployable when I made daily yoga a non-negotiable. Oh well 💁‍♀️ #entrepreneur #startupfounder #onlinebusiness

MiaFileman's tweet image. I became unemployable when I made daily yoga a non-negotiable. Oh well 💁‍♀️ #entrepreneur #startupfounder #onlinebusiness

At the going down of the sun and in the morning, we will remember them. Lest we forget. Photo from Anzac Day 2017 where my husband, an Army helicopter pilot, was given the honour of participating in the ARH Tiger fly over of Darwin. #AnzacDay #militaryspouse

MiaFileman's tweet image. At the going down of the sun and in the morning, we will remember them.

Lest we forget.

Photo from Anzac Day 2017 where my husband, an Army helicopter pilot, was given the honour of participating in the ARH Tiger fly over of Darwin. 
#AnzacDay #militaryspouse
MiaFileman's tweet image. At the going down of the sun and in the morning, we will remember them.

Lest we forget.

Photo from Anzac Day 2017 where my husband, an Army helicopter pilot, was given the honour of participating in the ARH Tiger fly over of Darwin. 
#AnzacDay #militaryspouse

99% of your marketing challenges will be solved by talking to customers, or prospective ones. A reminder to pick up the damn phone ☎️ #marketing101


Humblebrag: campaign artwork for the Aboriginal Medical Service of the Northern Territory. Oops, this isn't LinkedIn 😉. #linkedin #Campaign

MiaFileman's tweet image. Humblebrag: campaign artwork for the Aboriginal Medical Service of the Northern Territory. Oops, this isn't LinkedIn 😉.
#linkedin #Campaign

I wish success were as simple as turning knowledge into a wildly successful online course. Knowing is different from teaching. #OnlineMarketing #onlinecourses

MiaFileman's tweet image. I wish success were as simple as turning knowledge into a wildly successful online course. Knowing is different from teaching. #OnlineMarketing  #onlinecourses

My approach as a marketing educator; I'm not going to tell you what you want to hear, I'm going to tell you what you need to hear. #MarketingSuccess #Educator


Mia Fileman Reposted

My philosophy as a marketing educator: teach a woman to fish, and she'll eat for a lifetime.


Mia Fileman Reposted

#ItBegins What advice would you give to someone looking to find their village on Twitter? #AskingForAFriend


Marketing is not sales. Can we please stop hiring marketers in place of salespeople? These are two complementary functions.


Fake it until you make it? But how far is too far? The further I wade into entrepreneurship, the more I discover just how many entrepreneurs lie. hbr.org/2021/07/entrep… #startups #Entrepreneurship #Entrepreneurs


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