Max Kalmykov
@MaxKalmykSVP, Media & Entertainment at @DataArt. Tech enthusiast. Residing in New York. Opinions are my own.
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Streaming #advertisinganalytics has become a popular topic in the #streamingindustry due to its potential to revolutionize how #SVOD services operate. In this article, I explore what's essential for the implementation of streaming #ad analytics: dataart.com/blog/why-svod-…
As #SoundCloud considers options for sale or investment, it hires ex-Kobalt exec as CFO and COO. Curious about what the next move might be. musicbusinessworldwide.com/as-soundcloud-…
#WarnerBros. Discovery and #Paramount Global held merger talks, signaling a possible tie-up between two of the largest US #broadcast outfits. videoweek.com/2023/12/21/war…
The new edition of the @DataArt Media & Entertainment monthly roundup is out. Check it for insights and noteworthy content on all things media and entertainment. linkedin.com/pulse/december…
Making #videocalls is getting further away from the realm of science fiction and moving closer to reality — even if not quite the way George Lucas pictured it. But how exactly will #hologram technology transform the way we communicate dataart.com/blog/will-holo…
“It is going to be the #streaming war. Because money is coming in and competition is heating up, and that always equals a battle. And I think that battle is going to start [this] year,” said Shelby Saville, #US chief investment officer at Publicis Media. digiday.com/future-of-tv/2…
An interesting overview of how #streaming services and advertisers experimented with new #adformats on #CTV in 2023, injecting interactivity and #shoppable components. streamtvinsider.com/advertising/in…
#Disney+ and #Hulu combo creates second-largest #SVOD catalog. According to data from London-based Ampere Analysis, a combined Disney-Hulu catalog contains one-third of the 100 most popular titles in the US. streamtvinsider.com/video/disney-h…
#Amazon is in discussions about a possible investment in #DiamondSports and its regional #sports networks, a move that could help the retailer compete against other #broadcasters and #streaming services. streamtvinsider.com/video/amazon-m…
The most memorable moments from Sports Betting Conversations, a series of interviews hosted by my colleagues @RKBos and @twit13:
As the year wraps up, we've gathered the most memorable moments from #SportsBettingConversations in 2023. From insightful predictions to in-depth #betting analysis, last year's guests truly made this series unforgettable. More episodes are coming soon! linkedin.com/feed/update/ur…
#Netflix is set to pull ahead of #Disney+ in the race for US in ad revenues next year, amassing $1.03 billion versus Disney’s $911.9 million, an @insiderintlgenc report projected. insiderintelligence.com/content/netfli…
More noteworthy content from my colleagues: The new article by @DFagelson, in which he explores applications of AI technologies in the museum space.
How can #museums benefit from #AI technology? The use cases, from AI-powered visitor interactions and AI-assisted accessibility to enriching museum collections—look exciting and promising. I explore topical examples and share insights in my new article: dataart.com/blog/museums-e…
The holiday season is upon us, and we at @DataArt want to take this moment to thank our clients and partners for being a part of DataArt's journey in 2023. Happy holidays from all of us!
.@AppleTV and @paramountplus discuss bundling their #streaming services, the latest attempt by rival entertainment giants to team up as they look to make their offerings more affordable and attractive. broadbandtvnews.com/2023/12/04/app…
After the global health crisis paralyzed many businesses, #programmatic advertising had to change its ways and evolve. In this article, I explore the shifts across the industry, #adspend, and ad formats. dataart.com/blog/programma…
A noteworthy read from my colleague @DFagelson on how museums survived through the tough pandemic times, and how the gamification and interactive art strategy helped them.
In 2020, COVID-19 pandemic pressures caused #museums to question traditional business models and consider new offerings with #gamification and interactive art. What advantages does a gamification strategy provide to help museums to secure their future? dataart.com/blog/interacti…
.@ANAmarketers study finds 25% of #programmatic ad dollars are wasted. The study analyzed campaign data from 21 brands, encompassing $123 million in #adspend, between September 2022 and January 2023. martech.org/ana-study-find…
Growth in listening on paid #streaming services has slowed, according to the annual survey, while consumers are keenly aware of #AI and its potential impact––findings by @IFPI_org billboard.com/business/busin…
🎉We end this week on a celebratory note and proudly announce our inclusion as an Honorable Mention for the First Time in the 2023 Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide. #DataArt
Check out the new interview hosted by my colleagues @RKBos and @twit13, in which they met Ian Bots of @Fanatics:
The new episode of Sports Betting Conversations is live! @twit13 and I met with Ian Botts, CTO at @Fanatics, for a captivating discussion about their fan-focused ecosystem, the technology behind it, and how #sportsbooks can maintain their tech edge: youtube.com/watch?v=UVd9Oy…
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