John Lawrence
@Lawrence_John_Vice President Global Consulting at @SGKInc | Future of Marketing & Advertising | Change Management Expert | Transformational Leadership
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As leaders, trust is essential for successful #AIImplementation. When people trust how #AI is used and how data is handled, they’re more likely to embrace it. Transparency and ethics build the foundation for AI to thrive. #Leadership
#AIInMarketing enhances audience personas, delivers #PersonalisedContent, and uses predictive analytics to spot at-risk customers. It helps marketers target better, increase ROI, and improve #RetentionStrategies. cmswire.com/digital-market…
#AIInfluencers are becoming a smart option for businesses looking to save costs and maintain engagement. @Gartner_inc reports that switching from human to AI influencers can lower campaign expenses by up to 30%, removing travel costs. What do you think? forbes.com/sites/esade/20…
Can #AI really boost #PerformanceMarketing? Many businesses use AI to analyse data & personalise campaigns, leading to better results. But can it replace the human touch in marketing? I'd love to hear your thoughts—can AI truly enhance performance marketing, or are there limits?
In my opinion, even in the age of #AI, leaders should stay people-centric. While #tech can automate tasks, it can't replace the creativity and empathy humans bring. It's those human connections that truly create a thriving workplace! #Leadership
#AI enhances #PersonalisedMarketing by analysing #CustomerData & predicting future needs. This personal touch boosts satisfaction and loyalty, turning data into meaningful connections. It's exciting to see how AI is transforming the marketing landscape! techround.co.uk/tech/how-does-…
To ensure transparency in AI-generated ads, we need collaboration: industry bodies to set ethical guidelines, regulators to enforce clear rules, brands to communicate AI use, and #tech providers to enable easy identification of #AI content. marketing-interactive.com/marketers-navi…
Creating the right conditions for our team to thrive means trusting them to make choices within a clear framework. When we empower others, we boost confidence and encourage #creativity. It's important to ask ourselves: are we giving our team the freedom to grow? #Leadership
#AI is changing #ContentMarketing by helping generate fresh ideas & speeding up the creation of marketings assets. It also automates tasks like scheduling and distribution, allowing marketers to focus more on #strategy and creativity while working smarter. techtarget.com/searchcustomer…
#AgenticAI is a game-changer in #tech, with #autonomy to act on goals, make decisions, and learn. Its ability to break down complex tasks into steps—like building a website—is a big leap beyond traditional AI. forbes.com/sites/bernardm…
We need leaders who foster openness and welcome honest feedback. Creating a safe space for tough conversations strengthens teams and leadership alike. #Leadership #Feedback #Openness forbes.com/sites/matthews…
#CustomerExperience should always be at the heart of #marketing. With #AI, we can personalise and meet expectations better, driving loyalty and giving brands a real edge. Happy customers are the best advocates.
CMOs face 3 key challenges: #AI integration, brand trust, and a growing talent gap. While 62% see AI as an opportunity, ethical concerns and the need for skilled talent remain crucial. The real test is balancing AI with human creativity. #MarketingTrends campaignlive.co.uk/article/ai-bra…
In today’s competitive landscape, #DataDrivenMarketing is key to success. By leveraging insights, brands create messages that resonate, meet audience needs, and drive results. AI unlocks deeper insights, smarter decisions, and new opportunities for growth. #MarketingStrategy
54% of employees don't feel respected by their bosses. It's time that changed. Viewing respect as something we all deserve rather than something to be earned is the foundation of #RespectfulLeadership and will pave the way for a more positive #CompanyCulture. #NationalRespectDay
#ChangeManagement can be less overwhelming if we tackle it step by step. Focus on one change at a time, communicate openly, and involve the team. Celebrating #SmallWins can turn a daunting task into manageable improvements. #Leadership
Even after #TikTok moves on from giving #GenZ full control over the marketing script, including their perspectives will continue to enhance your #MarketingStrategy. Diverse marketing teams are the secret to success. #DEI bbc.co.uk/news/articles/…
#CrossChannelMarketing can boost #ConversionRates by up to 31%! By reaching customers through multiple touchpoints, we create a unified experience that enhances engagement and drives better results. #MarketingStrategy marketingtechnews.net/news/2024/aug/…
As leaders, #ShowingVulnerability builds trust and fosters genuine connections. Admitting our uncertainties and mistakes encourages openness and creates a supportive environment where everyone feels safe to share ideas and take risks. #Leadership #WorkplaceCulture
The #MarketingIndustry might be underestimating #OOHAdvertising. While main media budgets rise, OOH's creative power, like Banksy's work, shows how subtle and impactful it can be. It’s time to embrace its full potential! creativebrief.com/bite/thought-l…
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