John Gibbings
@JohnGibbingsFather to a Girl Gang, Husband, MBA & SEO Director at @HiveMarketing. Agency Life preps you for 🚒🚒🧑🚒🔥
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Less than 2 hours til #techseoconnect. We heard a lot of people had FOMO, so we worked hard to offer a live stream! Watch it during the conference or it will be available after at: youtube.com/@techseoconnect
my grass burned off last week I'm leaving footprints through clover that looks like an inch of snow. It's a miracle @NCWeatherhound! Winter in NC #snowhounds
I can't help but draw a connection between built GPTs & the modules that Neo uploaded during his training for the Matrix. Assumption being an account's base model is influenced by each GPT built & used. So they don't necessarily require a GPT call to work for the user account
This has been so cool to be part of 🙏 AI agents from DeepMind learning to play No Man’s Sky 🤯 When the robot apocalypse comes we will simply continue making updates for the robots 🫡
Introducing SIMA: the first generalist AI agent to follow natural-language instructions in a broad range of 3D virtual environments and video games. 🕹️ It can complete tasks similar to a human, and outperforms an agent trained in just one setting. 🧵 dpmd.ai/3TiYV7d
The CEO doesn't buy your SEO pitch because you don't tie your work to business goals. The CPO doesn't allocate resources to your SEO work because you don't explain how it fits in the Product roadmap. The Dev team doesn't prioritise your SEO recommendations because you failed to…
Vision Pro isn't just great, it's the single greatest piece of tech ive ever used
If the tagline for a headless CMS is “create content once, distribute it everywhere,” then the tagline for headless SEO would be “optimize everything, everywhere, all at once." ahrefs.com/blog/headless-…
Nice write-up, Patrick!
It's only January, but this might be the most useful post I write this year. ahrefs.com/blog/enterpris…
Leveraging AI for persona modeling is a pragmatic approach to aligning a site's purpose with the needs of its users. Keywords & topic groups miss on context. The best part? AI / GPTs can be an advocate for your users via existing workflows. User-focused brands are better. #SEO
Oh wow. Now it all makes sense. Because I have a Pixel phone, I am starting to see some of the AI related changes. Google is pushing out. When I open up my phone there is a search bar right in front of me. If I type something I get a regular search. But if I tap the microphone…
Hope everyone has a great time tonight! If you are going out, remember if you have had a bit to much to drink call yourself an @uber, @lyft, or friend to get home. Lets all ring in the new year safely. (please retweet?)
We talk about the "funnel being messy" but at the same time often our approach to marketing is too "neat". We have a product - we push it across whatever channel We have a service - we create creative assets to push it We have a brand - we find ways to get eyeballs in front of…
Marketers, Here's the Anatomy of a High-Converting Landing Page. Bookmark this!
Marketers and Copywriters, Here’s a table with the key elements you need to craft persuasive ad copy. Bookmark this!
Creativity is the world’s greatest recycling program. I like how Nike designer Tinker Hatfield framed it, via @bpoppenheimer newsletter: “When you sit down to create something...what you create is a culmination of everything you’ve seen and done previous to that point.”
Pair this with another modular workflow/GPT for headline development, & you'll supercharge your ability to meet user intent. Especially if you can base headlines around the user's key values & your company's ability to solve their primary challenges in that role!
People would spend $1000s to steal the details on their competitors’ buyer persona. But what if I told you this—you can get it for free using AI. Bard can help you with this. Here’s how: Use this prompt “Here’s the link to my competitor’s homepage/landing page <homepage/LP…
Steal my tested ROI-focused content strategy framework for SaaS founders & marketing leaders: I’ve used my 15+ years of experience to develop this playbook - And I’m giving it away for free: //Bookmark to refer back to it later//
Here’s a visual summary of ‘Atomic Habits’ by James Clear. (More below)
Cool test from @patrickstox via @ahrefs: I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened ahrefs.com/blog/impact-re…
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