frank cuypers
@FCuypersUrbaniac | Streetart | Citymaking and citymarketing | Urban Culture & Tourism | Conversation as a philosophy and philosophy as a conversation
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🍦Is there enough room for two ice cream carts on the beach? A thought experiment to help your destination lean into its true "sense of place." destinationthink.com/sea-of-samenes…
Felicitaties uit onverwachte hoek die Jean Butez duidelijk raken... 🥺 Bekijk morgen het volledige interview met onze Golden Palace Player of the Season! 📺 #RAFC #POTS
Have you ever considered the role of sound design in your destination's experiences? 🎧 theguardian.com/travel/2021/no…
Duik mee de kleedkamer in na de winst 🆚 RSC Anderlecht! 😁📺 #RAFC #ANTAND #OneRedFamily
Senior Strategist @FCuypers discussed regenerative tourism in @BayofPlentyNZ on the @simpleview Future of Tourism podcast. ow.ly/tyNt50FTPTu
This week's Future of Tourism — Kristin Dunne, CEO at Tourism Bay of Plenty, and Frank Cuypers, senior strategist at Destination Think, join David to discuss regenerative tourism, which is all about ensuring destinations are loved by visitors. bit.ly/3sj7a5d
This new hotel on rails wants to entice travelers to take a train ride over a flight fastcompany.com/90652949/this-…
Tourism takes a breath piquenewsmagazine.com/cover-stories/… via @piquenews
It is also related to what @FCuypers calls the better mouse trap fallacy, a mistaken belief that if your product gets better, your business will grow automatically. But making a mouse trap twice as deadly, doesn't mean you'll sell 2x the amount of traps. destinationthink.com/blog/destinati…
“The city brand is the sum of all stories somebody hears + the sum of all experiences someone has with a place.” - @FCuypers talks about branding #Ottawa. #OttCityBuild #MyOttawa
There are 7 fundamentals of building brand equity according to @FCuypers: ➡️ Awareness ➡️ Reputation ➡️ Differentiation ➡️ Energy ➡️ Relevance ➡️ Loyalty ➡️ Flexibility #OttCityBuild #MyOttawa
Getting unstuck: How to bring your DMO and stakeholders beyond fear to reimagine tourism destinationthink.com/blog/will-covi…
"Residents provide your tourism industry and DMO a license to operate. Co-create strategies to shape tourism in ways that improve life for locals and the environment." @FCuypers @DstnThink destinationthink.com/blog/will-covi…
Good question. We see brand and identity as separate, but interrelated. For our DMO clients, we first work with local communities to reveal the place's identity, which is complex and nuanced. Brand alignment happens after that foundation. @FCuypers may have more thoughts ;)
A great read on our brand strategy work with @VisitGJ with insights from @SteveHanzic and @FCuypers: ow.ly/Q3tL50DrSAC
About the fear to change...
Feeling the fear and building a more resilient future for tourism with @FCuypers destinationthink.com/blog/reimagini… #reimaginetourism #tourism #reimaginetravel
How do your stakeholders interpret the word "brand"? Read on for insights from the mind of @FCuypers: "ow.ly/VRCW50CrbBA
Urban life, reimagined: How to build the clean, sustainable city of the future neste.com/journeytozeros…
Moments from our Place DNA® workshop with Visit Grand Junction, led by the lovely @FCuypers
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