SEO tip for you: Do not get sad or happy after an algorithm update, focus on next year's targets. All updates pass eventually. All rankings are rented, they are not permanent. A strategy can't change based on 5 days of rankings. Focus on 20 years of search principles.

Without Bill, @seo_holistic wouldn't exist. I wouldn't be able to write a single SEO Case Study. Topical Authority would stay as a myth. For the Charles Darwin of Search Engine Optimization, the Greatest Search Philosopher... bit.ly/HolisticSEO-82 #seo #billslawski

- Archived entire SEOBythesea into the Internet Archive - Downloaded the entire website into the local machine - Wrote a Tribute for Bill Slawski with 8,000,000 words by including his education sessions for me. - Recorded a video of 60 minutes for remembering him. Coming today.

Starting a thread for slides from the #BrightonSEO talks. If like me, you're eagerly waiting to watch the online version two weeks from now, keep yourself occupied with these slides. Enjoy! 🧵

I'm in love with the diversity scouring the #BrightonSEO hashtag. Properly in my feels. Whatever diversity means to you, it feels the BSEO squad got the levels on lock. ♥ When you've more pics of diversity than twitter allows you to upload and I'm not even there. GOALS

Goodbye SEO F*ck Ups! Learn how to set an SEO Quality Framework - my presentation from #BrightonSEO 🤩🙌 Thanks so much for the opportunity! slideshare.net/aleydasolis/go…

Seeing more and more of these multi-page microsites in Google -- reminder if you 'rank' for "sichuan peppercorns substitute" when users click the filter bubble, your data will still show up for just the query "sichuan peppercorns" b/c the url query string doesn't actually change

John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing via @martinibuster: searchenginejournal.com/website-qualit… #Google @Google #SEO

Sometimes I spend hours in Google sheets trying new formulas to do cool stuff, and I end up using the original version. But, I learn a lot along the way, so that's ok. Never stop playing, learning, and challenging yourself.

There’s a marketing tactic you’ve never heard of. But the best marketers are already doing it. It’s called Permissionless Co-Marketing. Here's what it is and how to do it:

Need help recovering from an update? Not sure why you were hit? Just want to understand Google better? 100 things you should know about Google core updates by @Marie_Haynes answers all of those questions. Read or watch it here: mariehaynes.com/google-core-up…

SEO is great, but it is my belief that there is nothing more important than the user experience. After all the changes that continue to happen in the SERP landscape, we worked so hard to get potential customers to the site, let's not lose them!

This is my standard response now when I get invited to a speaking/writing/judging opportunity, no matter how great that opportunity is. Depending on their response, I'd usually then send them recommendations for awesome diverse folks to add to their line-up. It's that easy ✔️

✨Internal linking tip✨ Your anchor text should be *abundantly obvious* as to what the next page is about. That's because it helps screen reader users to quickly navigate the page. And sure it also has SEO benefits blah blah blah. Here's an activity you can try with clients:

Most tech SEO problems are not problems at all, until they are, in which case they are often huge problems. That's why you still have to check *everything* - you never know what you'll find and never just assume "it's fine"!

Today in @aleyda's #SEOFOMO chat @areej_abuali brought up that she has not seen any impact from CWV work. I have always been skeptical that there would ever be MEASURABLE impact from work on speed, but now that it's been a few months, can anyone point to impact?

Want to enter Google's knowledge graph? Creating a podcast could be a new way. Google recently launched a change that allow many podcasts to now have a knowledge panel that previously didn't. Examples via @Marie_Haynes, @techseowomen & @aleyda More info: seroundtable.com/google-knowled…

There are many red flag posts about SEO clients going up, but what about green flags? Here are some of mine: ✓ They prioritize accessibility and UX ✓ They're willing to dedicate dev resources ✓ They utilize other marketing tactics ✓ They're looking for a partner vs a vendor

Dear new SEOs, in case you need to hear this: there is plenty of room for ALL of us! In fact, this industry NEEDS you, more than you know. We need your fresh perspective, approach and brilliance. Sure the journey can be turbulant, but a smooth sea never made a skilled sailor.

Don’t waste too much time trying to dissect how Google’s algorithm works. Just focus on what it’s trying to do: provide the best answer to searchers’ questions.