@AlderandAlder Profile picture

Alder and Alder

@AlderandAlder

We work with ambitious businesses to build successful brands. It's all about passion.

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Interesting analysis of the Thomas Cook brand: It was well known, but there was no clear differentiation. There was no competitive edge. They didn't give customers a reason to choose them. bit.ly/2lexOyg #brand #brandreputation


As current business models struggle to adapt, social enterprise could bring the solution. We’ve created a brand guide to help them take advantage. Download it here: bit.ly/2zmmKFo #socent

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How customer experience impacts the bottom line. Interesting stats and examples in this report. bit.ly/2kKloxR #customerexperience


Five reasons we secretly love meetings. Practical advice on how to get more out of your meetings. bit.ly/2ke3ZNx Via @guardian_b2b #office


Interesting look at how @Deliveroo are responding to an increasingly competitive market in the UK. The focus is on a clear "purpose", to focus the business: bit.ly/2kF6VmD Via @MarketingWeekEd #brand #brandstrategy


What’s interesting about the success of Greggs is that they’re a bakery. They sell sausage rolls and doughnuts. It's not about doing something new. It's about doing everything better: bit.ly/2lYwdfI Via @guardian #retail #brand #bakery


Brand 10: Brand tips for ambitious businesses. Tip 2. Pick your target audience - Don’t waste your time or money talking to the wrong people. To find out more come and join us! Weds 16 Oct. bit.ly/33pBfDl #Exeter #Brand10

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VW overhauls its brand for a ‘new era’. A rebrand isn't (just) about chnaging your logo - it's about changing perceptions. Intresting insight into the VW rebrand: bit.ly/2md0urq Via @MarketingWeekEd #rebrand #logo


“Jonathan's workshop was well structured taking you through the different stages of the brand building process.” Achim Rohr. If you’d like to know more, join us at BRAND 10 and hear 10 brand tips for business success. Weds 16 Oct. bit.ly/33pBfDl #Exeter #Brand10

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In partnership with @SE_Mark we’ve created a branding guide to help ambitious social enterprises communicate clearly. Download it here: bit.ly/2zmmKFo #socent #brand

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What is brand management and why is it important? If you want to find out, join us at BRAND 10. I’m going to be sharing 10 brand tips for business success. Weds 16 Oct. bit.ly/33pBfDl #Exeter #Brand10

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Interesting look at the problems facing M&S. It's a stark illustration of what can happen - even to household names - if you're not focused on your customer: bit.ly/2kbh8ak Via @guardian_b2b #retail #brand


UK Email Benchmarks for 2019. If you're using email in your marketing, you should probably take a look at this. Interesting how much activity there is at the weekend: bit.ly/2kpRyyl Via @CampaignMonitor #emailmarketing #marketing


Thinking about rebranding? Think about your budget. Consider the impact your rebrand will have on the business. How much are you willing to invest, to achieve that return? For more rebranding advice, download our free guide: bit.ly/2L0uFdl. #rebrand

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Brand 10: Brand tips for ambitious businesses. Tip 1. Set a goal - It’s easier to hit a target when you know what you’re aiming at. To find out more come and join us! Weds 16 Oct. bit.ly/33pBfDl #Exeter #Brand10

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“A really enjoyable event full of lots of great tips for branding your business. Highly recommended.” Ben Dunford @epraiseUK If you’d like to know more, join us at BRAND 10 and hear 10 brand tips for business success. Weds 16 Oct. bit.ly/33pBfDl #Exeter #Brand10

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If you’re not putting behaviour first it’s time to rethink your marketing. An interesting look at what motivates your customers: bit.ly/2L27t0m Via @Econsultancy


Greggs working on vegan versions of all its bestselling foods. More innovation from the High Street baker: bit.ly/2Pn0t2e


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